The Coffin

Where darkness meets light,
and your transformation begins without warning.

You will not know when the event starts you will be arrested and taken to a facility to begin your 11-day transformation.

NO TAP OUTS.

The Inner Cell Experience

Destroy Who You Were. Become Who You're Meant to Be.

$75,000

Investment

11 Days

Duration

12

Participants

Core Promise

An 11-day immersive mental and emotional crucible for entrepreneurs and leaders who are ready to completely reset, confront themselves, and reclaim control over life and business.

Face complete isolation and discomfort

Fight and overcome fear, excuses, and internal resistance

Leave with unshakable resilience and total clarity

This is not a retreat.

This is an 11-day war with yourself and the only way out is through.

The 5 Phases of Transformation

Each phase is designed to strip away layers of protection and force confrontation with your deepest fears and limitations.

Phase 1

Days 1-2

Stripping Down

Arrested at your home or business: The experience begins with your complete removal from your comfort zone
Intake & Mugshot: Phones, wallets, and personal belongings surrendered
Cell Assignment: 6x8 ft. isolated space, blanket only
Immediate Silence: 24 hours of pure isolation to break mental noise
First Fight Lesson: "If all I had was me, what would I fight to keep?"
Celled With Real Criminals: Sleep next to men who've killed, stolen, and destroyed learn what real survival looks like

Phase 2

Days 3-4

Isolation & Reflection

Complete Isolation: 2-3 short supervised breaks daily
Minimal meals: bread, rice, oatmeal, water
Journaling: "Who am I without my business, money, or title?"
Deep Work: "What enemy inside me must die for me to rise?"

Phase 3

Days 5-7

Controlled Pressure

Mental & Physical Challenges: Designed to trigger fight-or-flight
Live Off Bread and Water: Survival rations force your body to adapt and mind to focus
Recognize Fear: Identify and confront internal barriers
Redirect Pressure: Transform stress into laser focus
Nighttime Reflection: Process breakthroughs and insights

Phase 4

Days 8-9

Fight & Overcome

Intense Group Sessions: Overcoming setbacks and failures
Real Fight Sessions: Learn to defend yourself, both physically and mentally against life's attacks
Overcome Map: Step-by-step plan for beating biggest obstacles
Action Contract: Drafted and read aloud to the group

Phase 5

Days 10-11

Rebuild & Release

Gradual Reintroduction: Normal routines and comforts
Sunrise Declaration: Commit to fight against mediocrity and fear
Closing Debrief: Personal belongings returned, coaching scheduled

Investment & Operations

Elite transformation requires elite support and infrastructure

Investment Structure

11-Day Experience

$75,000

per participant

Complete transformation program with all phases, staffing, and facilities included

Optional Enhancements

Personalized Documentary

Professional recording of your journey

+$15K

90-Day Mastermind

Post-event coaching & support

+$25K

Elite Support Team

Lead Facilitator

Expert mindset coach

Operations Director

Safety and scheduling management

Security Staff (2)

Enforcement & overnight monitoring

Logistics & Meals (2)

Meal preparation & facility management

Media Team

Optional recording & documentation

Professional Self Defense Instructors

Combat training & physical conditioning

Psychiatric Evaluator

Mental health assessment & monitoring

Facility & Materials

Secure Facility

Private isolated cells

Minimal Furnishing

Blankets only

Journaling Tools

Journals and writing materials

Audio System

Guided sessions & fight lessons

Risk Management & Safety

Pre-Screening Required

Mandatory medical screening
Psychological evaluation
Full liability waiver

Safety Measures

On-site medical coverage
24/7 emergency protocols
No tap outs

The Ultimate Test

This 11-Day Experience Will

Break You

Strip away all comfort and force confrontation with your true self

Rebuild You

Forge unbreakable mental resilience and clarity of purpose

Transform You

Emerge with an unshakable edge no competitor can match

You will fight your own mind.

You will overcome the habits, fears, and excuses that hold you back.

You will leave with an unshakable edge that no competitor can match.

WARNING

This experience is designed to push you beyond your limits. Only those committed to total transformation should apply. There are no participation trophies here.